About
Hi! I’m Candace Newton, a digital marketing specialist with over 12 years of experience.
I’m a 35-year-old woman with a love for travel, technology, science, and AI. I enjoy reading, writing, and cooking (a self-proclaimed foodie) and have a strong interest in psychology.
I have a strong set of broad digital marketing skills, with a specialized focus on performance marketing.
I have long-term experience with paid media across search, social media (Meta, X, Linkedin, TikTok, Pinterest, etc.), and advertising platforms (Google, Bing, programmatic, etc.)
I’m also proficient in organic channels and can audit websites/landing pages and analyze web/mobile traffic to guide SEO, content optimization, website health, and user experience.
I’m passionate about staying up to date with the latest digital channels and marketing trends.
Over the years, I’ve gained extensive knowledge on various digital platforms, including:
GA4, Search Console, All Google Ads, Meta, HubSpot, WordPress, Mailchimp, JIRA, Salesforce, Asana, ClickUp, Notion, Zapier, various project management software tools for workflows and efficiencies, CRM platforms and AI automation tools
I have a fair share of experience and expertise in writing for various aspects, such as SEO, conversion optimization, ad copywriting, website content, blogs, guides, newsletters/emails, and SOP’s.
I’m always eager to learn and grow to further develop myself. With my wealth of experience and knowledge, I’m confident that I can add value to any marketing team.
Regards,
Candace Newton
Skills
- advertising
- blogging
- campaign optimization
- Content Creation
- marketing
- media buying
- Paid Media
- SEO
- social media
- strategy
- Writing
Education
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October 2008 - Jan 2012
International Marketing Management Diploma at IMM
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March 2011 - May 2011
eCommerce Marketing Certificate at Quirk
Experience
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September 2023 - Now
Global Digital Marketing Specialist at Candy Consult
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September 2022 - August 2023
Senior Performance Marketing Manager at Dacoco GmbH (Alien Worlds)
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May 2021 - September 2022
Global Marketing Campaign and Production Manager at ZFX
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December 2020 - May 2021
Global Digital Director at Mercedes Benz AG (via AMQ)
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December 2018 - December 2020
Key Account Manager and Ad Ops Manager at ResearchGate
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October 2017 - November 2018
Retail Marketing Manager at Takealot.com
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April 2016 - September 2017
Senior Digital Strategist at Johnson & Johnson (via UM)